Monthly archives: May 2013

RTB (Real-Time Bidding) Advantages and Growth Estimates

Under RTB structure on internet, there is a fully automatic, real-time based purchasing. This market has been established at U.S. many years ago and immediately followed to Europe. Advantages are on the customers’ side. Besides the transparent purchasing conditions at the advertisement, for greater access and lower prices, better performance values may reach to the channel which utilize significant conditions correctly via RTB. Only in Germany, it is being said that there are 130 million Euros of expenditure in this segment and this is approximately %75 of annual growth estimate for now. [...]