Category archives: IOM Agency

Online Marketing: Turkey

Turkey is one of the leading internet countries. More than 20 millions Turkish people have Facebook accounts, which is more than Germany’s numbers. Turkey has increased its e-trade sales from 5.1 billion Euros in 2009 to over 7.6 billion in 2010, and it has accomplished this through 35 million online Turkish people. There is a big burst in e-trade. 44 millions Turkish people have credit cards and an effective logistical infrastructure at the same time. It is also interesting that there are more people being online through their cell phones than people who use their personal computers. (%21 to [...]

RTB (Real-Time Bidding) Advantages and Growth Estimates

Under RTB structure on internet, there is a fully automatic, real-time based purchasing. This market has been established at U.S. many years ago and immediately followed to Europe. Advantages are on the customers’ side. Besides the transparent purchasing conditions at the advertisement, for greater access and lower prices, better performance values may reach to the channel which utilize significant conditions correctly via RTB. Only in Germany, it is being said that there are 130 million Euros of expenditure in this segment and this is approximately %75 of annual growth estimate for now. [...]